Available courses

Microsoft Power BI Desktop for Business Intelligence

bi.pngbi.png

power biBy the end of the program, the trainee will be able to:

  • Prepare, Clean, Transform, and Load Data in Power BI.
  • Create Reports & Dashboards and Perform Advanced Analytics that enable him to unify self-service and enterprise analytics, and more helpful insights.
  • Improve efficiency and accuracy of BI content, get unparalleled Excel interoperation.
  • Turn insights into action.

Syllabus:

  • Module 1: Get Started with Microsoft Power BI.
  • Module 2: Prepare Data in Power BI.
  • Module 3: Clean, Transform, and Load Data in Power BI.
  • Module 4: Design a Data Model in Power BI.
  • Module 5: Create Model Calculations using DAX in Power BI.
  • Module 6: Optimize Model Performance.
  • Module 7: Create Reports.
  • Module 8: Create Dashboards.
  • Module 9: Perform Advanced Analytics.
  • Module 10: Create and Manage Workspaces in Power BI Service.
  • Module 11: Manage Datasets in Power BI.

Digital Marketing

By end of this course, you will learn about Content Marketing, Social Media Marketing, Search Engine Optimization, Mobile Marketing, and E-mail Marketing.

1- Introduction to Digital Marketing  

  • What is Digital Marketing  
  • Why we should learn Digital Marketing. 
  • What are the 4 P’s of Marketing? 
  • How digital affected the 4 P’s of Marketing 

2- Content Marketing  

  • Content Marketing Formats  
  • What’s in it for me. 
  • Canva for quick designs  
  • Sources for high resolution images  

3- Search Engine Optimization  

  • On-page vs off page optimization  
  • Crawling, Indexing and Ranking  
  • SEO and backlink audit  

4- Google Ads  

  • Search vs Display Campaigns  
  • Build a Google AdWords campaign from start to finish.
  • Bidding strategies and the Quality Score  
  • The keyword planner tool 

5- Social Media Marketing  

  • The importance of social media Marketing 
  • Facebook Marketing  
  • Build a Facebook campaign from start to finish
  • Facebook custom audience 
  • Facebook interest, demographic and behavioral targeting  
  • Influence marketing  
  • Facebook audience insights  
  • Facebook Pixel  

6- E-mail Marketing  

  • Email service providers and the difference between most famous ones
  • Build an E-mail campaign from start to finish  
  • E-mail analytics  

Duration: 40 Hours